Cricut 13” Trimmer + Tool Kit

With the introduction of matless cutting on the Maker3/Explore 3 cutting machines, Cricut expanded the traditional cutting width of vinyl and iron-on from 12” to 13” wide therefor needing a larger paper trimmer. Cricut’s new trimmer is compatible with the new 13” wide smart materials. To explain the new trimmer dimensions, Cricut needed photography and a sales sheet explaining the new features and compatibility story.

We created simple environmental photography showcasing the 13” smart material used with the trimmer.

 Photography and sales sheets were used in retailers around the globe.