Cricut Mother’s Day Campaign:
Celebrate every mom, of every kind.

Moms come in all shapes, sizes, colors and kinds. They have grandkids, foster kids, golden doodles, peace lilies, and baby bumps. They may even be dads who take on everyday mom duties, too. Mothers also lose children. And children lose moms. Mother's Day is an opportunity to embrace, celebrate, and honor all the mother figures that touch our lives and the lives of those we love.

Mother’s Day is a holiday that is great for some, and hard for others. With Mother’s Day being a top gift/card making holiday, Cricut needed a way to inspire all of its customers without excluding others on a potentially hard holiday

A campaign was created that showcased customized gifts for all types of moms; Grandmothers, stepmoms, and even dog moms. , We created two videos showcasing gifts you can make for any type of mom in your life,  as well as, created an inclusive gift guide to inspire users of the Mother’s Day mother’s possibilities with Cricut.

The Mother’s Day video ads reached ad 4.5 M views, which was one of Cricut’s highest viewed YouTube videos.