Cricut Holiday 2021: Make Your Season

While snow-filled Decembers are a beautiful thing, there’s a whole lot of world out there. Depending on who you are — and where you live — your season might look wonderfully different and wholly unique. With Cricut, regardless of the season or the reason, it's easy to make something special for you and yours.

An international expansion from Cricut during 2021 created the need for new and inclusive holiday creative. A home page takeover, blog content, web banners, engagement, and purchase driving ads. The content needed to reach a global audience and resonate with persons from around the world.

 With a talented group of Individuals and through an inclusive lens, “Make your season {Insert word}” became literal with five miniature scenes representing different seasons around the world in December. Everything in the scenes is made with Cricut machines, tools, and materials.

 The Make your Season campaign was used by retailers and at events around the world, including trade show booths in England and France. Cricut users loved the scenes so much, they re-created them for their own holiday décor. The core advertisements from the campaign were featured on reallgoodemails.com. feature on reallygoodemails.com.