Cricut Cutaway Cards: It’s all in the reveal

Cricut introduced an innovative card product and technique which is the next step in card innovation where users can design cards beyond stencil patterns and cut complex details into their cards. The new product required creative to inspire, sell and educate customers.

 We created projects, photography, and step by step GIF’s to inspire and educate costumers about the new product. The projects were ideated and created based on cut data on top made cards from Cricut’s design software database. The photography takes place in a simple craft room, maintaining a relatable environment. This approach created a variety of inspirational cards that are super easy for anyone to make.

 Product Launches Jan 2022 and we anticipate high numbers of cut replications and therefor product sell thru.