Cricut Launch Event

Cricut hosted 6 events across the US, showcasing the Cricut Maker and Easy Press for the first time, both innovative tools to the crafting industry. Cricut lacked visually interesting displays that showcased the capabilities of the new product.  

With a team of set builders, scenic painters, illustrators, and project designers, we created five 9’ x 9’ mobile shadow boxes that mimicked store window fronts. The boxes were constructed with dimensional restraints such that they could be easily shipped across the country on a semi-truck.  Each box highlighted the new making possibilities within Cricut’s 5 pillars of making, which are wedding, baby, fashion, celebration, and home Décor.

 The large shadow boxes were the centerpiece of each event, which hosted hundreds of people at each show. The result created excitement around new products and their applications. The boxes generated Instagram publicity and other posts throughout social media outlets.